Breaking into brand design ABC Recruitment

Breaking into brand design

Jul 11, 2011 Career Tips

What does it take to create an effective brand? Photograph: Justin Sullivan/Getty Images

You wouldn’t expect someone without a good head for figures to get far in accountancy. And the same applies if you want to make it in branding and marketing; you’ll need some decent branding for yourself if you want to impress.

That’s according to brand development director Ben Harris, who works for strategic branding and design agency Anthem Worldwide. Using the example of packaging design, he shared his top tips for building a personal brand which needs to be as strong as the brands you’ll (hopefully) soon be designing. He suggests being open to sharing work and developing a voice through design specific sites, including The DieLine and experts’ columns site Popsop. Ben also pointed out the importance of carving out a professional online presence on Facebook, LinkedIn and design forums.

So, what else does it take to impress, if you want to make a living out of creating and maintaining organisations’ brands? As the Design Council points out, there are a lot of routes into a career in brand design, including training in specific design disciplines or roles complementary to the design process, such as project management or marketing. So, we’ve decided to take a closer look at this type of career in a live Q&A – join our industry insiders on Wednesday 20 July between 1pm and 4pm. Advance questions are welcome below.

To keep up-to-date with our regular Q&A sessions, you can now sign-up for our newsletter here.

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